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Brighter.com, Jake Winebaum's Newest Startup, Gets $5M In Funding

Santa Monica-based Brighter.com, an online site focused on helping consumers find and compare dentists, has scored $5M in a Series A funding. The new site--the latest from entrepreneur Jake Winebaum--said that the funding was led by Mayfield Fund. Brighter.com is aiming at helping uninsured Americans find discounted pricing on dental procedures, providing upfront, pre-negotiated prices on major dental procedures nationwide. Winebaum has a long history as an entrepreneur in Southern California, having previously founded and sold Business.com; run business incubator eCompanies, which was the seed investor in LowerMyBills; was a major investor in Boingo Wireless; was involved in BizRate.com, and was chairman of Walt Disney Internet Group. More information »