Tuesday, June 22, 2010

Herway Puts Women in Charge of Dating

A new San Diego-based online dating site, HerWay.com said Tuesday that it has launched, putting the control of online dating in the hands of women. The site--which says it is the first dating site where "women take the lead"--said it lets women initiate and control the contact with men, avoiding issues with women being inundated with unsolicited messages from potential suitors. The new site said that it also has created a number of features for male users, which will help make the "better daters" and "more appealing to women", including detailed performance reports comparing their success versus other men on the site. Herway said the site is inspired by "Sadie Hawkins", a character from Al Capps "Li'l Abner" comic strip which revolved around a woman who chose to pursue eligible bachelors, rather than waiting for them to court her.