LA's Olympic Effort Seeks To Tap Into City's Technology Sector To Reach Youth

Is the key to winning the spot as host of the 2024 Summer Olympics the company's growing technology sector? In a panel on Thursday, LA 2024's Gene Sykes, the head of LA's efforts to win the Olympic Games, says that tapping into LA's growing technology sector is key to helping the Olympics reach the youth market. Sykes, at a panel at the Montgomery Summit in Santa Monica, said that LA's technology industry could be key to helping to attract more youth to sports. Sykes, along with David Hill of Hilly Inc., Adam Miller of Cornerstone OnDemand, and Brian Lee of Honest Company/LegalZoom, said that LA's technology community is particularly well suited to helping the Olympic effort along. Los Angeles is up against Paris, France as host city for the Olympics in 2024.