Monday, April 4, 2011

LIVESTRONG.COM Inks Video Series Deal With Michelob

Santa Monica-based LIVESTRONG.COM and beer brand Michelob, owned by Anheuser-Busch, said Monday that Michelob ULTRA has teamed with LIVESTRONG.COM on a new, original five-part video series. According to the two, the new series will feature Lance Armstrong and the winner of a contest which was hosted on LIVESTRONG.COM featuring the Michelob ULTRA brand. That contest was a promotion to boost the number of fans on the official Michelob ULTRA Facebook page. Financial details behind the various promotions was not announced by the companies.