Thursday, September 21, 2006

SalesBuilder Signs OEM Customer

Los Angeles-based SalesBuilder, a company developing lead management software, said this week that it has signed Runaware as an OEM of the firm's technology. Runaware, which provides online software evaluation services, will tap SalesBuilder's lead capture technology to engage software evaluation prospects. SalesBuilder's software provides behavioral profiling of customers. SalesBuilder is headed by Olivier Chaine, former VP of Technology at LowerMyBills.com.