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Upfront Ventures Leads $20M Investment In Heads-Up Display Developer Navdy

Los Angeles-based Upfront Ventures is the lead investor in a developer of a new, heads-up display which connects to your smartphone, projecting messages, information, and more directly on your windshield. According to San Francisco-based Navdy, it raised $20M in its Series A round, bringing it to a total of $33M in funding. Upfront was the lead, with Formation8, Qualcomm Ventures, Promus Ventures, Eniac Ventures and Wareness.io also participating. The company is looking to commercially launch its product later this year.