Los Angeles-based ACCESS Retail Entertainment said today that it has changed its name to Access 360 Media, and raised a Series A venture round from Bessemer Venture Partners. Amount of the investment was not disclosed. The firm also apointed Lon Otremba as its president. Access 360 Media operates an in-store entertainment network targeted at young adults, used for advertising brands. Otremba was previously CEO of Muzak and EVP of AOL's Interactive Marketing Group. More information »