Santa Monica-based Activision Publishing said this morning that it has appointed Brad Jakeman as the firm's Chief Creative Officer. Jakeman joins the video game publisher from Macy's, where he was EVP of Corporate Marketing. According to Activision, Jakeman will lead global advertising, media, marketing, and consumer research for all of its franchises. Jakeman has also served at Citigroup, BBDO, and Ogilvy.