Thursday, November 11, 2010
Activision Blizzard's Take On Call Of Duty Black Ops: $360M
Santa Monica-based Activision Blizzard reports today that it saw about $360 million in sales Tuesday, in the first 24 hours of the release of its new title, Call of Duty: Black Ops. Activision said the sales totals, which included both North America and the United Kingdom, exceeded last year's launch of Call of Duty: Modern Warfare 2, which had one day sell through of $310M. Activision sold approximately 5.6 million copies of Call of Duty: Black Ops on November 9th, the first day of release. The new Call of Duty title was developed by Santa Monica-based Treyarch Studios.