BeachMint Launches Jewelry Site, JewelMint

Los Angeles-based BeachMint, the stealth e-commerce startup headed by former MySpace exec Josh Berman and backed by Anthem Ventures, New Enterprise Associates, and others, has rolled out a new, fashion e-commerce site, JewelMint. According to BeachMint, the new site will feature unique jewelry designs created by actress Kate Bosworth and celebrity stylist Cher Coulter. BeachMint said that members of JewelMint will pay $29.99 a month to get one piece of designer jewelry every month. JewelMint will feature personalized profiles, and connections into Facebook and Twitter.