Los Angeles-based BeachMint, the online e-commerce and celebrity startup, has quietly let go of some staff this Friday, in what an insider called a "slight trim" of the firm's employee base. News of the layoffs first hit began circulating right before noon. BeachMint has not commented on the moves, which is believed to have hit around a dozen employees. BeachMint operates a number of celebrity driven e-commerce sites, which combine selling products--often on subscription--with celebrity endorsement.