Tuesday, October 24, 2006
Boodle Ties Into Valpak
San Diego-based Boodle said today that it has signed on Valpak.com, a local coupon content Web site, to carry its printable grocery coupons. Valpak.com, which provides local coupons on its web site and through direct mailings, will provide Boodle's online grocery coupons to visitors to its web site. Valpak is owned by Cox Target Media, a subsidiary of Cox Newspapers. Boodle operates an online grocery coupon service distributed through local newspaper web sites, and is backed by Gannett, The Copley Press, and the Tribune Company.