Break Media Launches Ad Server Effort

Los Angeles-based Break Media, which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break's advertising network. Break said it reaches more than 100 million men every month through its network. The firm said it developed the new ad server so that it could develop its own, custom ads and non-standard ad formats.Break Media is headed by Keith Richman, and operates, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront.