Monday, July 22, 2013
Burstly Snags Rovio Exec Responsible For Angry Birds Advertising
Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company. Rajamaki was previously head of advertising for Rovio Entertainment's Angry Birds franchise, serving as Vice President of Advertising Operations. Burstly CEO Evan Rifkin said in a statement that Rajamaki will play an "integral role" in providing its products to developers and publishers.