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Buy.com Launches Perfume Store

Aliso Viejo-based Buy.com reported this week that it has launched a new store selling fragrance products. According to the firm, the new store is being launched in conjunction with online fragrance retailer FragranceNet. Details of the business deal were not disclosed. The firm said the launch of the fragrance store is part of a plan to expand into a full health and beauty store, which will offer hair care, skin care, cosmetics, and other personal care products. Buy.com also sells consumer electronics, books, music, computer hardware, baby products, and other items from its ecommerce site.