Thursday, October 26, 2017

Conversion Logic Names Three New Executives

Los Angeles-based Conversion Logic, which develops marketing attribution software, said it has named three new executives. Conversion Logic said it has named Juan Pablo Pereira as Chief Client Officer, Matt Camassa as Chief Revenue Officer, and Tony Yang as VP of Marketing. Pereira was previously SVP at MarketShare/NeuStar; Camassa was previously at TEleSign; and Yang was previously at Mintigo. Conversion Logic is venture backed by Pelion Venture Partners, Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. The company's software is used for cross-channel measurement of marketing efforts, using cloud-based analytics and machine learning.