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Cordial Connects With $50M More

San Diego-based Cordial, a developer of cross channel marketing and data management software for brands, said today that it has raised $50M in a Series C funding round. The funding was led by NewSpring ,and als oincluded ABS Capital. Cordial also is backed by High Alpha and Upfront Ventures. The company says it has now raised $85M in total. Cordial is led by CEO and co-founder Jeremy Swift.