San Diego-based Covario, a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer. Johnson joins the firm from iCrossing, where he was a Senior Vice President. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Covario develops software used to optimize search advertising, display advertising, and organic search. The company is venture backed by venture backed by Dubilier & Co., FTVentures, and Voyager Capital.