Los Angeles-based CraveOnline, an online web site focused on men, said Monday that it has launched a new feature centered around independent band videos. Crave said that its new Crave Soundcheck offering offers exclusive performances by independent bands, and will offer on-going sponsorship opportunities to its advertisers. Sponsors of the new feature include AT&T, which has sponsored a series of videos on the site around the girl punk band Rocket. CraveOnline's web site is targeted at young men, ages 18-34.