Los Angeles-based CraveOnline, the men's lifestyle site owned by Evolve Media, said today that it has snagged Drew Berkowitz, the former General Manager of AOL's Video Unit Goviral as its new Senior Vice President of Sales. Berkowitz also ran IAC's Mindspark division, including Vimeo. Evolve Media said Berkowitz will lead the sales efforts of its East Coast, Midwestern and West Coast sales teams.