Santa Monica-based DECA, a venture funded entertainment studio, said today that it has launched BushLeague.tv, a new web site focused on creating original video and blog posts for guys. According to the firm, the site will offer irreverant commentary and topical daily information and news focused on 18-34 year old men. The new site is being hosted and produced by Allison Kingsley, former Groundlings Executive Director, and Matt Kirsh, who is a comedy writer. Other people involved in producing segments include Jim Patton, John Walsh (G4), Joe Borden, Michael Dugan, T. Sean Shannon (SNL, Harold) Rob Roy Thomas (Freeride, Significant Others) and John Wessling (Comedy Central's Live at Gotham and NBC's Last Comic Standing). DECA is venture backed by Mayfield, General Catalyst, and Atomico.