Tuesday, March 4, 2014
Demand Media Expands Content Offerings
Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media's product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Demand Media said its service now includes--on top of existing text and video content offerings--original photography, infographics, and animated GIFs for its clients. Demand Media said its new service has been used by Experian Consumer Services, which is using the company to bolster content on freecreditscore.com and Experian.com, where Demand Media is creating custom articles, blogs, tips, video, infographics, and more all about personal finance--and also helping to distribute that content for Experian to YouTube, and via an iPad app. Pricing details on Demand Media's expanded offerings were not announced.