Demand Media Names GM For

Santa Monica-based Demand Media has named Lisa Kraynak as head of the firm's new fashion web site,, which it is launching with Tyra Banks. Kraynak was most recently SVP of Digital Media for NBC Unviersal, and also has served at Viacom, City of New York, Intuit and According to Demand Media, Kraynak will lead the launch, operation, and ongoing development of the new site. Demand Media said last night that it would be launching typeF in March.