Wednesday, June 3, 2015
Disney Jumps Into Connected Toys, Wearables
Walt Disney has jumped into the world of connected toys and wearables, saying Tuesday that it has launched a new line of toys out of its Disney Consumer Products (DCP) division. Disney Consumer Products said its new Playmation line of toys allows those toys to synchronize with one another, harnesses motion sensors and wireless technology, and synchronize with the Internet. The first connected toy out of the effort will be focused on Marvel's Aveners; Disney said it will also roll out similar, connected toys based on Star Wars and Frozen.