San Diego-based DivX has released a new entree into the Mac market with the release of an upgraded digital media product for creating DivX encoded video on the Apple platform. DivX said that it has released DivX 6 for Mac, including DivX Converter for Mac, a stand-alone DivX encoder for the Mac platform. The new DivX Converter software provides drag and drop encoding into the DivX format. The release also includes a Quicktime codec plug-in for playback and export of DivX video. The new software supports Quicktime 6 and 7, and Mac OS X 10.3 or later. DivX markets its own video compression and decompression scheme which compresses video files to a very small size compared to industry standard MPEG compression.