TOP NEWS Wins Trademark Suit

Santa Monica-based announced today that it has prevailed in trademark litigation against an un-named competitor, over the firm's "True Cost to Own" trademark. said that the un-named competitor agreed to permanently cease using "True Cost" as a mark, and will pay the firm an undisclosed sum of money. Identity of the competitor--which called "newly-formed"--was not disclosed. uses "Trust Cost to Own" as part of a tool to project five-year ownership costs.