engage:BDR Aims At Instagram Advertising

Los Angeles-based advertising technology developer engage:BDR, which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engage:BDR says it already has been working with such brands as American Apparel, Nasty Gal and ProActiv in creative video and display advertising campaigns. Pricing on the new product was not announced.