Monday, March 26, 2012
Fandango Breaks Record With The Hunger Games Ticket Sales
Los Angeles-based Fandango said today that this weekend's release of The Hunger Games, the movie based on the book of the same name by Suzanne Collins, broke its sales records, with 22 percent of domestic opening weekend ticket sales being made through its system. The company said that the sales represent the largest share of sales for any movie in its 12-year history. Fandango said the sales were bolstered by popularity of both online and mobile ticketing options. The Hunger Games broke the record for Fandango on mobile sales, as well, with the most tickets ever sold on an opening weekend via mobile via its mobile site and apps. The record for percentage of domestic ticket sales on Fandango previously was held by Harry Potter and the Dealthy Hallows, Part 2, where the firm said it sold 19 percent of opening weekend tickets. The firm looks to have benefited from the mobile and online-savvy, teenage demographic of The Hunger Games; a number of the firm's prior records (The Twilight Saga: New Moon; Harry Potter and the Deathly Hallow, Part 1) all were aimed at a similar, teen demographic.