Friday, June 22, 2012

Fisker Automotive Plans Big WSJ Ad Push

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. Fisker said it has now raised more than $1 billion in investments, and has generated revenues exceeding $100M from its customers. Fisker has been in the midst of its launch of its Karma, a plug-in hybrid, since July of 2011. The Karma retails for around $102,000.