San Diego-based FLO TV, the mobile television arm of Qualcomm, announced today that it is launching a Super Bowl ad campaign. The firm said that it will launch three separate advertising spots, which combines a remix of The Who's "My Generation" by Black Eyed Peas' will.I.am, and CBS Sports' personalities Jim Nantz and James Brown. The firm said the campaign will focus on mobile TV and its FLO TV brand. FLO TV did not say what it planned to spend on the advertising blitz. FLO TV operates a mobile television broadcast service using Qualcomm's technology.