Santa Monica-based CHNL, a new, pre-launch startup which is focusing on social content and content curation, said this week that it has named Rod Perth to its board of directors. Perth is a television executive, who has worked on projects for CBS Television, the USA and SyFy Channels, and Jim Henson Studios. He also co-founded cable network ReelzChannel, and runs consulting firm RHP Media Consulting. CHl said it is creating a social platform which provides content owners, publishers, and consumers with a unified experience for accessing video, audio, images, and text. CHNL is headed by John Wander, and is angel backed.