UK-based Coull, a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay dividends. Coull quietly acquired RevUpNet, the firm co-founded by Santa Barbara entrepreneurs Ben Kibler and John Greathouse, for $2M in April. According to Coull, it has released interactive versions of Under Armour videos; no financial details of that deal have been announced. Kibler has previously been involved in Commission Junction, Citrix Online, Picasa, and Shoperion; Greathouse is a Venture Partner at Rincon Venture Partners, and served at Citrix Online, Callwave, Computer Motion, and other firms.
Top NewsFriday, June 15, 2012
Coull Powers Under Armour As RevUpNet Buy Yields Gains