Irvine-based Future Ads, which runs the casual games sites Gamevance.com and PlaySushi.com, said that the firm's new PlaySushi site has seen what the firm described as "dramatic growth" since going live three months ago. The company claimed that it has seen three million visitors and a million game plays on the site since it opened. Future Ads opened up PlaySushi in April, looking to grab some market share of younger players interested in online, flash-based casual games. Future Ads was founded and bootstrapped by Jared Pobre.