Google Goggles, the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. According to Google's Goggles team, those five brands have created "Goggles-enabled" print ads, movie posters, and other media which will allow users to take a picture of those ads, and be able to click through to special mobile destinations for those brands. The new feature is a full circle from the technology behind Google Googles, which Google acquired by Santa Monica-based Neven Vision back in 2006. Neven Vision and its team--which now work in Google's Santa Monica office developing Google Googles--had originally been applying its visual and image search technology to tie users to mobile marketing campaigns via cell phone photos.
Top NewsTuesday, November 16, 2010
Google Goggles In Marketing Experiment