Los Angeles-based Gorilla Nation, an online advertising representation firm focused on brands, is taking on the ethnic marketing arena with a new multi cultural marketing service, GNMulticultural. Gorilla Nation launched the new service today, saying that it will aggregate web properties servicing the African-American and Latino communities. Gorilla Nation--which sells ad space for Internet content providers--said it will provide a dedicated team of sales specialists focused on the market. Among the sites the firm will rep includes Mocha City, Bossip, and ClutchMagOnline, focused on the African-American community, and Lossip, LaMusica, and VivirLatino focused on the Latino community. Gorilla Nation is backed by private equity firm Great Hill Partners.
Top NewsThursday, April 10, 2008
Gorilla Nation Takes On Ethnic Marketing