GraphEffect Expands In New York, Chicago

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. The venture-backed firm, which is venture backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures, said it has appointed three new directors in the locations, as well as added a over a half dozen other staffers in recent weeks. GraphEffect, which is led by James Borow, said it added Melissa Greenberg, Alexandra Press, and Mandy Majchrzak as Directors in the various offices; Greenberg was at DailyCandy, Press was at Neo@Ogilvy, and Majchrzak was at [x+1] and turn. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms.