Irvine-based Greenlight Wireless, the developer of Skweezer, a service that reformats web pages to fit mobile platforms, announced this week a new, advertising program for publishers. The advertising platform, Advertizer, is keyword-based and delivers ads via XML, HTML, and RSS. Greenlight's Skweezer service optimizes content to fit mobile platforms and handhelds. The company's keyword advertising program was previously known as the Skweezer Ad Marketplace.