GumGum Partners With Glam Media

Santa Monica-based GumGum said Wednesday that the firm has inked a partnership with Glam Media and Splash News. According to GumGum, it will provide Glam's publishing network with free access to entertainment from Splash News, which is a major provider of celebrity and paparazzi photos. GumGum said it will provide ad-supported photos to sites on Glam's network, which includes over 600 publishers, and share ad revenue with those publishers using photos from Splash News. GumGum is venture backed by First Round Capital and Crosscut Ventures, and provides technology for tracking and licensing content and images on the Internet.