Wednesday, April 30, 2014
Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing
Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. The company--which was briefing analysts and others in New York today--also said it plans on rolling out three new ad units, including an in-stream purchase widget which will let consumers order items directly from ads. Hulu said that the in-stream purchase unit will roll out with launch partner Pizza Hut, allowing Hulu viewers to order a pizza directly while watching the company's streaming content. Hulu also said it will be releasing a new cross platform, interactive ad unit, and a "360" video ad unit powered by Immersive Media.