HyperX Signs Endorsement Deal With NBA Draft Prospect

Fountain Valley-based gaming accessory maker HyperX, which is a division of Kingston Technology, has signed another endorsement deal with a sports figure, a videogaming continues to intersect with professional sports. according to HyperX, it has signed De'Aaron Fox, a former Kentucky Wildcats basketball player and current NBA draft prospect, to be a "brand ambassador" for its HyperX gaming headset. Financial details of the deal were not announced. HyperX said Fox will exclusively use HyperX gaming headsets for his e-sports tournaments, and also for streaming Call of Duty: Black Ops III and Clash Royale on Twitch. HyperX says it now has sponsorship deals with former Los Angeles Laker and Echo Fox eSports team owner Rick Fox, NBA All-Star and avid gamer Gordon Hayward, and Boston Celtic and Detroit Renegades owner Jonas Jerebko.


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