Insider Pages Reports 100,000 Reviews

In a sign of the growing popularity of local search focused web sites, Pasadena-based Insider Pages this morning reported that it now has over 100,000 reviews of local businesses in its database. The local search service allows friends to share reviews of local services and businesses, providing a Yellow Pages-like listing of local companies and associated customer reviews. The company recently rolled out national review service after a year-long beta test of the service in the Los Angeles area. Insider Pages is backed by Idealab.