Los Angeles- and London-based King.com, which operates an online casual games site, said today that it has linked up with Lifetime Digital Media on an online games effort. According to the two, King.com will be the exclusive provider of a co-branded, online games site as part of Lifetime's myLifetime.com web site. Financial details of the partnership were not disclosed. Lifetime Digital Media, which operates the Lifetime cable network, has around 3.6 million unique visitors.