Orange County-based firm LeadROI, which develops mortgage lead management and customer relationship management software for the mortgage industry, has been acquired by MediaWhiz, a New York-based online marketing company. MediaWhiz did not disclose financial terms of the acquisition. According to MediaWhiz, the technology will provide the firm with a new platform for aggregating, distributing, and converting leads. LeadROI is based in Costa Mesa, and was founded by Raj Parekh. The firm was founded in 2004.