Los Angele-based Leads360, a developer of web-based, lead management software, is powering a new feature in Google's Adwords program, the firm said Tuesday. According to Leads360, it is working with Google to help power the new AdWords Comparison Ads feature, which allows users of Google's search engine to find and compare mortgage quotes from lenders. Financial details of the win were not disclosed, however, Leads360 said its software is being used by mortgage originators to manage inquiries generated from Google's mortgage lead program. Leads360 is backed by Rustic Canyon Partners.