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Local.com Names New COO

Irvine-based Local.com, the online local search publisher, said Wednesday that it has named Michael Sawtell as the firm's Chief Operating Officer. Sawtell replaces Bruce Crair, who the firm said is leaving the firm to pursue other opportunities. Sawtell was SVP and GM of the firm's Sales and Advertiser Services business unit, and also has been President and COO from 2000 to 2005. Sawtell recently re-joined Local.com after serving as founder and CEO of DigitalPost Interactive. Local.com recently acquired Rovion from DigitalPost.


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