Los Angeles-based Luxury Link said Wednesday that it has added Terry Jones, the founder of Travelocity, to its board of directors. The firm provides online travel services geared at five star and other upscale hotels. Luxury Link is headed by Drew Marich. Jones founded Travelocity in 1996, and served as President and CEO until 2002. He currently sits on the boards of Kayak.com, Rearden Commerce, and Smart Destinations, and is a special venture partner at General Catalyst Partners. In addition to Jones, Luxury Link said Scott Potter, Managing Partner at San Francisco Equity Partners, has been appointed Chairman of its board.