Los Angeles-based MediaTrust, which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes. The firm also has offices in New York City. More information »