Mobile Roadie Powers Hotel and Nightclub Brand Sbe

Los Angeles-based Mobile Roadie, the mobile app developer, is powering a new mobile app from hotel and nightlife operator Sbe, the firm reported today. Sbe--which is owned by Sam Nazarian and operates hotels and nighclubs in Los Angeles, Palm Springs, and is expanding into New York, Miami, Houston, and Las Vegas--is using Mobile Roadie's app to connect with its customers in combination with a big billboard advertising campaign. Financial impact of the deal was not disclosed.