Monday, July 19, 2010
Mogreet Ties With Oddcast
Los Angeles-based Mogreet, the mobile marketing firm headed by James Citron, said today along with Oddcast that the firms have partnered. The two said that the two will combine Oddcast's talking avatars with Mogreet's MMS marketing and messaging platform, launching with a mobile effort with E*TRADE Financial. Mogreet and Oddcast said that E*TRADE is offering up "talking baby avatars" to mobile phones, allowing users to create their own, animated talking baby messages to share with others. Financial details of the deal between Mogreet and Oddcast were not disclosed. Mogreet is backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures.