Tuesday, February 28, 2012
Shaking the MoneyTree 2012
Please join PwC, the Los Angeles Venture Association, and a distinguished panel of venture capitalists and industry experts for their insight into results of the MoneyTree Report.

The MoneyTree Report is a quarterly study of venture capital investment activity in the United States. As a collaboration between PwC and the National Venture Capital Association, based upon data from Thomson Reuters, it is the only industry-endorsed research of its kind. The MoneyTree Report is a staple of the financial community, relied upon by entrepreneurs, government policymakers and the business press worldwide.

Q4 2011 and 2011 Year-End Results:
Thursday, March 1, 2012
6:00pm – 8:30pm
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard, Santa Monica, CA 90401

To register for Shaking the MoneyTree, visit http://www.lava.org

California Leads In Renewable Energy Attractiveness
A new study released Tuesday from Ernst & Young finds that the State of California led the nation in terms of its attractiveness to renewable energy investments in 2011. According to the report, which ranked U.S. states for investments in wind, solar energy, geothermal energy, California led the nation in energy projects. The report said California's favorable regulatory environment, offtake prices, and incentives ranked the state first in wind energy and installation of solar energy projects in (More info...)

posted on Tuesday, February 28, 2012(Full story)

Fisker Automotive Names New CEO
Anaheim-based Fisker Automotive is in a management shuffle, saying today that it has named Tom LaSorda as its new CEO and Vice Chairman, with former CEO and founder Henrik Fisker becoming Executive Chairman of the company. LaSorda just joined Fisker in December, having previously served as CEO, President and Vice Chairman of the Chrysler Group, in addition to experience at General Motors. Fisker also said that Chairman Ray Lane will become lead director of the firm, serving as Chairman of the bo (More info...)

posted on Tuesday, February 28, 2012(Full story)

JibJab, Toyota Settle Lawsuit
Los Angeles-based humor website JibJab and automaker Toyota have settled a lawsuit, filed in March of last year, which had claimed that Toyota had infringed on JibJab's copyrighted viral videos and trademark in a Presidents Day sale ad. According to reports, the firms will each pay their own costs and attorney's fees. No other details of the settlement were released. Toyota's advertisements incorporated elements which, to a layman, are strongly reminiscent of JibJab's Founding Father's Rap--inc (More info...)

posted on Tuesday, February 28, 2012(Full story)

MindJolt Becomes Social Gaming Network
Los Angeles-based Mindjolt, the developer of casual games which is now being run by MySpace co-founder Chris DeWolfe, has renamed itself Social Gaming Network (SGN). The firm said the move corresponds with a new focus on its business, which now includes a significant number of Facebook and mobile titles. The company's top titles include Fluff Friends Rescue, Jewels of the Amazon, Bubble Atlantis, Skies of Glory, FAST, MindJolt, and Lil Flippers. The company reports it has seen a growth of 300 pe (More info...)

posted on Tuesday, February 28, 2012(Full story)

OnGreen Ties With Chinese Science Park
Los Angeles-based OnGreen, the online marketplace for clean technology deals and companies, said this morning that it has partnered with a Chinese operator of a science and technology park. OnGreen said it has partnered with Zhongguancun Science Park (Z-Park), which operates a science and technology center housing more than 20,000 companies, to help match clean technology companies between Chinese companies and the rest of the world. Financial terms of the deal were not disclosed. OnGreen has be (More info...)

posted on Tuesday, February 28, 2012(Full story)

GoodRx Gets Funding, Launches Drug Comparison Site
Santa Monica-based GoodRx, a new startup backed by Founders Fund, GRP Partners, Highland Capital, SV Angel, Lerer Ventures, Dawn Lepore (drugstore.com), and Mike Ovitz, has launched its services, saying that it will allow users to compare pricing from pharmacies nationwide via its service and iPhone app. The startup--headed by Doug Hirsch--allows consumers to enter the name of a prescription price and zip code, to get the best prices for brand name and generic drugs, either locally or via mail o (More info...)

posted on Tuesday, February 28, 2012 (More)(Full story)

NantWorks Buys Boston Life Labs
Los Angeles-based Nantworks, the new business incubator run by billionaire Dr. Patrick Soon-Shiong, said today that it has acquired another company, Boston Life Labs. Financial terms of the buy were not disclosed. NantWorks said it will rename the Boston Life Labs, a developer of systems for remote monitoring of patient biometric data, as NantCare. Boston life Labs' products include hardware and software to measure blood pressure, blood sugar, weight, medication management and other key indicato (More info...)

posted on Tuesday, February 28, 2012(Full story)

WD, Twentieth Century Fox, and Warner Bros. Link On Digital Movies
Irvine-based hard drive maker Western Digital, and Los Angeles-based studios Twentieth Century Fox Home Entertainment and Warner Bros. Home Entertainment Group, along with flash storage maker SanDisk, said today they have created a new organization called the Secure Content Storage Association (SCSA). According to the firms, the new group is working on "Project Phoenix", an effort to develop standards around transferring premium, high definition content to local and portable hard drives and flas (More info...)

posted on Tuesday, February 28, 2012(Full story)

Ceres Closes IPO
Thousand Oaks-based Ceres, the developer of seed stock for energy crops, said today that it has closed its IPO, selling a total of 5,750,000 shares of its common stock at $13.00 per share. The firm said its underwriters exercise their full option to purchase an additional 750,000 shares of common stock from the company as part of the IPO. Ceres debuted last Wednesday on the Nasdaq Global Market as CERE. The firm's IPO was underwritten by Goldman Scahs & Co., Barclays Capital, Piper Jaffray, Raym (More info...)

posted on Tuesday, February 28, 2012(Full story)

iRise Takes On iPhone Apps
El Segundo-based iRise, the developer of enterprise application prototyping tools, is taking on the iPhone app market, saying today that it has launched a new visualization product called iRise Studio MX, which allows users to create iPhone app prototypes. The firm said the new app allows customers to design and build prototypes of applications, without requirements for coding or scripting of any kind. iRise's products are used by companies to mock up screen layouts and inputs for actual applica (More info...)

posted on Tuesday, February 28, 2012(Full story)

Demand Media Launches New Social Ad Units
Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5. The firm said the ads can include l (More info...)

posted on Tuesday, February 28, 2012(Full story)

GraphEffect Revs Facebook Ad Management Platform
Santa Monica-based GraphEffect, the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0 software includes features to help brands identify "engaging and valuable content" on Facebook, turning that content into paid ads; tools to help determine how to make ads more viral; and a feature for recommending (More info...)

posted on Tuesday, February 28, 2012(Full story)

AnyDATA Appoints COO
Irvine-based AnyDATA, a developer of wireless modules, Wi-Fi routers, white label smartphone and tablets, and other products, said this morning that it has named Ulrich Gottschling as its Chief Operating Officer. Gottschling was previously the CFO of SRS Labs, and also has served at Valor Computerized Sytsems, Inc., E4ENET.com, and Sound Source Interactive. Gottschling has been CFO of the company since November 2011.

posted on Tuesday, February 28, 2012(Full story)

SoCal IP Law Group LLP - IP Counselors For Technology Companies
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Digiday Mobile | Thursday, March 1, 2012 | Los Angeles
Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile conference explores the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets.


Save $100 on the Digiday Mobile Conference with Coupon Code SOCALTECH


Ventura Ventures Technology Center (V2TC) - Business Incubator
The Ventura Ventures Technology Center (V2TC) is a high-tech business incubator located in downtown Ventura, CA. V2TC offers a creative environment where high-tech start-ups and entrepreneurs can network, brainstorm, and grow their business. Work-spaces are affordable, flexible and scalable in order to allow companies the ability to manage their growth effectively and efficiently.

Learn more at http://www.v2tc.com

Win a SBIR/STTR - March 29 - Chapman University

Gain a competitive edge in winning Small Business Innovation Research
(SBIR) or Small Business Technology Transfer (STTR) funding through our
workshop series.

Date: March 29,2012
Location: Chapman University

Pre-proposal Workshop: How to successfully make and effective proposal
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Registration Info: http://tritechsbdc.eventbrite.com

SPONSORS: Crowel & Moring // Stradling Yocca // Riverside County EDA //
City of Riverside

Siemer & Associates
Siemer & Associates LLC is the global merchant bank serving the digital
media, software and technology industry.


What is a PEO? Benefits for small and medium-sized businesses
What is a PEO? An introduction to the PEO model and its benefits for small and medium-sized businesses

As an entrepreneur, you did not enter into business to become a human resources manager. You have no interest in contending with payroll twice a month, negotiating benefits for your employees, or worrying about how to comply with a litany of government regulations. You entered into business in order to sell a product or provide a service, and generate revenue doing what you do best. But HR is a necessity when you have employees. And what could be better than taking a piece of your business – which although a necessity, is also a distraction – off your plate, and making it somebody else’s problem? This is what a PEO can provide and in this paper you’ll learn about all its benefits.

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